Let's look at CPAs and tax preparers for example. Their bias- a substantial one -is to deliver the smallest legal tax bill for the current tax year. That's how they earn your love, one year at a time. But as a result, millions of Americans have created tax time-bombs which will blindside them at the most vulnerable time of their lives: retirement. You hear about wealthy retirees who pay little to no income tax. Wouldn't you prefer that? Naturally. But it takes a long term view, careful planning, and the acquisition of properly structured financial products. And potentially higher tax bills in the early years of a financial plan.
- So back to the Three Cornerstones of Trust. Let's use an example to see how these characteristics might play out in real life. Let's say you want advice on asset allocation in your TSA. Your nephew recently got securities licensed. He's thoroughly honest and empathetic. But is he competent? Probably not.
- So you turn to the adviser you know from church. He's been in the business 25 years and honest to a fault. But he's an egomaniac focused solely on raking in as much cash as possible; entirely legal and ethical under Wall Street rules. But just not very empathetic. Trust him?
- Finally, you tune in to the latest TV financial guru who is a genius and exhibits such deep caring about you. But looking back, if you had followed his advice two years ago you would have lost 40% of your money. Does he ever mention that on his show? No. Is that honest? Or competent?
I am also biased toward minimizing taxes and fees over my clients' lifetimes. If they choose to buy a commission-paying product through me then I give a corresponding refund of my fee. It is a fact that sometimes the very best planning option involves a commission-paying product. Would it be more ethical of me to charge my planning fee and then refer the client to a broker to buy that product? Of course not. That would be more expensive for my client. Most choose to get the planning for free and let the product vendor pay me. Because ultimately, I may be sitting on the witness stand explaining to a jury why I chose that particular product. I never want to have to say, "Because it paid me the highest commission."